Why is data visualisations so important to modern business?

Data visualisation is the presentation of data in graphs and pictures.

But why is it so important to modern business?

It enables decision makers to see analytics presented visually, so they can understand difficult concepts or identify patterns to assist them in making operational decisions. 

A huge upsurge in internet connected devices has now made data points more readily available.

Modern technology has also enabled huge amounts of data to be processed faster and cheaper.

Never has it been more important or complex to visualise your data. No matter how big or small your business is!

Today, data visualisation has become a rapidly evolving blend of science and art that has changed the corporate landscape by demanding the attention of the board room.

With interactive visualisations, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed.

With the dawn of Artificial Intelligence (AI), this means we’ve gone from asking what happened and what should happen to asking our machines to automate and learn on their own from data – and even tell us what questions to ask!

Today, most successful businesses and organisations treat analytics as a key strategic asset, and analytics is central to many functional roles and skills.


Leap has partnered with many “big data” companies from across different sectors including manufacturing, finance, e-commerce and healthcare.

Leap can help you define your big data / analytics strategy, organise your data and build visualisations to ensure your data is presented in an easy to understand format.