In this blog post, let’s look at a pragmatic approach to kick-starting your application idea.
So often not knowing where to start or the fear of failure holds us back!
“The way to get started is to quit talking and begin doing”Walt disney
Do Your Market Research
One of the best places to start, is to do some market research. Take a look online to see if your idea already exists out there.
If so, then establish who could be your potential competitors.
You should also try to establish an Unique Selling Point (USP) which differentiates you from others on the market.
Establish a Minimum Viable Product (MVP)
The definition of a MVP is based around: what is the most useful problem your application could solve with the least amount of work.
Establishing a MVP is a useful way of getting something useful to the market fast with the promise to glean feedback from customers early and build that into the future roadmap for your project.
Rather than waste huge amounts of time and money on features which may not be useful to your customers, focus on implementing the most important features first, then prioritise others based on feedback.
Set realistic goals and stick to them, avoiding analysis paralysis – the best step forward is to take one!
Choose The Right Technology
Before starting your web/mobile application you should always make a well-informed choice around technologies which will help make your project a success.
How will my application be used?
Who will be using it?
What features will it require?
What critical problem am I trying to solve?
These are all good questions to be asking when choosing the right technology.
If you want your application to be used across a broad range of mobile devices e.g. iOS/Android, then this should be considered before choosing a development language / platform.
Does your application need to work offline i.e. without an internet connection? Your application will need to be built on a technology platform that supports this.
If you don’t make the right technology choices upfront, it can make some requirements very difficult at a later stage.
Gather Feedback and Iterate
Once you have your MVP ready, it’s good to use your business network to start gathering feedback.
Can you identify key influencers who might be interested in your application and potentially use it?
It’s often a good idea to get some early testers onboard allowing them to use your application for free or for a reduced rate in return for some open and honest feedback.
Once you have that feedback, consider it constructively and build it into your roadmap for the application.
Market your Application
The internet has created a fantastic opportunity for you to market your application to a wide audience.
Learn how to avail of online marketing techniques such as search engine optimisation (SEO) and targeted ad campaigns to maximise your outreach.